Restaurant Franchising

by Ken Marlborough


Restaurant and fast food franchising is a booming sector presently. Fast food franchising is considered to provide the maximum revenue in the total food service industry, but franchising in full-service restaurants also contributes quite a bit to the economy. In one sense, franchising indirectly implies rise in the employment in a country.

Franchisers have the option to provide more than the service expected by the customer. This includes customized orders that can be taken care of by the chefs. Restaurants that provide the buffet style food can provide the patrons with various options while paying considerable lesser than the actual individual costs of the items.

Fast food restaurants have streamlined operations with a very wide network. This ensures the quality of the food to remain perfect along with excellent service in all the franchisees because of the extensively trained staff. Even quick service restaurants that deal with only sandwiches can seem to be an excellent place either to just hang out or have a leisurely meal at nominal prices in a known neighborhood because of all the franchisees. However, the fast food restaurants might face problems when dealing with franchisees abroad. This might require extensive research whether raw materials can be found in that country and whether keeping a control on the staff from long distance would be a possible.

The best example of the franchising in the restaurant business is the pizza industry. Even though pasta is just as popular, it has not been able to infiltrate the market in the whole world as well as the pizza restaurants. They ensure that the very best service is provided to the customer keeping up with the standards of the original restaurants. It is sometimes even difficult to decide whether a particular restaurant is a branch or a franchisee, based on the standards being followed in the restaurant.

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